MAKES WHITES WHITER! Optically intensifies the shine and depth of all coat colors, especially white. Stains seem to disappear while providing gentle cleansing that removes dirt & odors. Won't strip natural oils and leaves coat deodorized, shiny and manageable. Dilutes 16:1. Cologne Match: Showseason® Pacific Breeze. For Use On Dogs, Cats, Puppies & Kittens.